In a digital information age, privacy protection must shift from a traditional association with confidentiality and secrecy towards transparency about how personal information is handled, the choices available to consumers for sharing personal information with entities, and the privacy enhancing practices, procedures and systems adopted by entities.
Personal information is an asset to any business, and should be treated as such. Business assets are available to be used, but in order for their value to be fully realised they must also be protected…. responsibility for privacy governance sits firmly with the CEO, the Executive, the board or the management of any organisation. It is these roles that must promote privacy as an asset to be respected, managed and protected.